Prior to the NAB Show 2014 in Las Vegas the 3D technology company and the 3D/4k content distributor announce a strategic partnership. 3D Content Hub’s extensive 3D library will be made available using ColorCode 3-D format enabling easy accessible mass distribution of 3D content to anyone, anywhere using standard (2D) displays.
“This cooperation opens up new possibilities for traditional broadcasters, VOD platforms, and providers of educational content to start offering high quality 3D content to all their 2D viewers”, says Torsten Hoffmann, 3D Content Hub’s CEO, adding “and it works across all platforms such as tablet/iPad, web, IPTV, digital broadcast, or BluRay/DVD”.
Lately 3D has been categorized as failed technology even though theresults at the box office are up and 3D televisions continue to bedeployed globally. As the access to 3D-enabled devices still remains quite low around the world, the ultimate goal with this partnership is to give a chance for anyone to start enjoying the 3D experience and take advantage of the benefits of 3D today, thereby increasing the possibilities for 3D content producers to make money out of their production and to justify the investments for more stereoscopic 3D content in the future.
“We are proud to work with one of the largest and most prestigious 3Dcontent suppliers”, Andreas Krona, CEO of ColorCode 3-D, says and explainsthat their focus is to help more people get a chance touse the benefits of 3D. “Using our technology, broadcasters andcontent distributors are getting a chance to start using 3D where it makes sense and when the content actually addsvalue.Areas such as school and education as well as home entertainment do still have very limited access to 3D displays and ColorCode 3-D can help bring 3D content to new markets that have not had this option before.
One of the companies’ first joint project is to provide content and viewing technology for US 3-D VoD provider 3D Crave who will launch their services during the first half of 2014. 3D Crave has spent the majority of 2013 researching and testing ways to properly and easily bring a variety of interesting 3D content to homes and mobile devices around the world.
About ColorCode 3-D: ColorCode 3-D has enabled some of the largest events and projects in 3D including the SuperBowl halftime commercials in 2009 for Dreamworks, Intel and PepsiCo, 3D articles for Time Inc. including Time, Sports Illustrated and People magazines, and a 3-D Week on Channel 4 in the UK. A total of over 160 million ColorCode 3-D glasses have been sold. An introduction to ColorCode 3-D can be found at http://colorcode3d.com/C3D_Introduction.pdf Contact ColorCode 3-D at firstname.lastname@example.org or phone +46-705-897787.
About 3D Content Hub: Founded by Torsten Hoffmann the company is based in Australia and is currently one of the largest suppliers of stereoscopic 3D content to licensees all around the world. More recently the firm has expandedinto 4k (both in 2D and 3D). 3D Content Hub offers several hundred hours of content from 50 producers including many award winning films and counts many of the largest global media corporations as its customers.
About 3D Crave: 3D Crave is a Video-on-Demand service that brings a variety of stereoscopic content such as movies, short films, music videos, photography and more to consumers around the world, with a focus on new and interesting content along with mainstream titles. 3D Crave runs on several internet-connected devices such as 3DTVs, Streaming players and portable devices.