Today, a personal note – or rather an open question to all of you. In the past few weeks, I have noticed that more and more buyers are looking for content with negative parallax in preparation for the upcoming 3D mobiles/tablets. This is contrary to the traditional VOD and broadcasting clients who strictly avoid the pop-out effect. I won’t bore you with why this is the case or write about different “viewing experiences” based on screen sizes. My question is rather, can production companies repurpose existing content, or create both effects in post production from the same footage. I honestly don’t know. This post is read by many knowledgable 3D experts, please do get in touch via email, Twitter, or on this blog. Let’s discuss!