The past few weeks have been all about China. We licensed a large amount of S3D programming to Chinese broadcasters and VOD operators and my book is finally being released.
Read the foreword by University of Oxford professor Dr. Eric Thun exclusively here:
“Little more than a decade ago, executives in multinational firms speculated about the potential of the Chinese market. It was still something of a curiosity. China was a place where managers hoped to do well, but given that key markets were elsewhere, they were spared undue pressure from headquarters. This had changed. For product after product, China is now the largest market in the world and the country plays a key role in the strategy of any global firms. With this shift, comes an urgent need to understand what makes China tick.
The focus of this book—the Chinese media industry—is a crucial case study. The media industry in China is a classic example of the intimate ties that exist between the state and business in China. It is also an example of the rapid evolution of Chinese society (and its relationship to the state).
Torsten Hoffmann wrote the original draft of this book while enrolled in the Executive MBA program at the Saïd Business School, University of Oxford, where it earned mark of distinction. This is a program that prizes a combination of practical knowledge with academic training, and both attributes are abundantly evidence in this book. The author is active in the global media sector, and currently serves and an advisor to a Chinese media company. He is wonderfully placed to guide the reader through the labyrinthine that is the Chinese media industry.”
Dr Eric Thun
Peter Moores Lecturer in Chinese Business Studies, Said Business School, University of Oxford
Eric Thun is Peter Moores Lecturer in Chinese Business Studies. A political scientist by training, Thun’s research focuses on issues of industrial development in China. Recently, he has investigated the development of the Chinese automotive industry, the globalization strategies of Chinese firms, and China’s integration into global production networks. Thun’s book Changing Lanes in China: Foreign Direct Investment, Local Governments and Auto Sector Development was published by Cambridge University Press in 2006. His work has also appeared in World Development, World Business, Politics & Society and the Journal of East Asian Studies. Thun received his BA from Princeton University in 1990 and his doctorate from Harvard University in 1999. After a year as a postdoctoral fellow at the M.I.T. Industrial Performance Center, he returned to Princeton as Assistant Professor in the Woodrow Wilson School and Department of Politics. He moved to Oxford in 2005.