Advertising: 3D is Content More Persuasive than 2D Content

3D Advertising – One of the things that advertisers, marketers and others who seek to influence an audience want to know is: which is more effective at persuading and audience: a 2D or stereoscopic 3D (S3D) video?  This is exactly the question that researchers Shun-nan Yang, PhD and Jim Sheedy, OD, PhD of the Vision Performance Institute, College of Optometry at Pacific University set out to discover – with some funding help from Intel.  The results were presented at the special 3D session organized by the International 3D Society and 3D @ Home at CES 2013.

In a panel discussion lead by Insight Media’s Chris Chinnock, Dr. Sheedy first explained that they tested 90 adults and their reactions to six different topics.  These topics contain a statement for and one against the premise.  For example, one topic was: I would choose an iPhone 4S over Android phones; or I would choose an Android phones over iPhone 4S. …. Read the rest of this article by Chris Chinnock including the results and some charts here.