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Archive for the ‘3D production’ Category

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Guest Article by our friend Ole Schell:

Ever wanted to make a film about an Australian supermodel driving a souped-up racecar against 30 motorcycles while she was being chased by a helicopter and airplane? Coincidence, so did I.

And by maximizing what we had around us, forging new relationships, seizing unexpected opportunities, and some old fashioned ingenuity, we did it for less than a few thousand bucks. You can watch it below.

Step #1:
We called the GoPro general tech support line and asked for some 3D help. Not only did they give it, but the very same GoPro tech offered to come on our first day of shooting personally at 5:30 am with a ton of equipment. He rigged our airplane (see video below), sponsored us with gear, and showed us the 3D GoPro ropes. Cost: $0

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Published by Torsten Hoffmann, March 2014.

The first part of this opinionpiece received a lot of views, generated many retweets, was reposted on several other 3D sites and spurred a lively discussion on LinkedIn. I have also received numerous suggestions and direct feedback. Thank you all for that.

Here is the second part of my article in which I try to show that everyone in our industry has contributed to the current 3D crisis.

6. 3D Broadcasters

A. The 3D TV Channels can be accused of being short-sighted. In hindsight we can say that most of the 3D channels were too early. They started broadcasting and investing heavily in (mostly live) content at a time where there were virtually no 3DTVs in the market. Live content is extremely difficult, costly, and commercial suicide because no one ever watches replays of yesterday’s sports game. And two years later, sure enough, the same 3D broadcasters are closing down declaring that “3D is dead”. Both their entries and exits can now be seen as premature. But at least they tried, and spent considerable funds doing so.

3DTV forecasts

3DTV forecasts

B. Even the larger 3D broadcasters backed by big media corporations did not acquire or commission third party content in meaningful volume. Only initially few projects were commissioned to big production companies. In 3D, the learning curve is steep and normally the third and fourth production from a filmmaker turns out really well. Unfortunately, very few producers ever got to this stage. Most independent producers never got a chance to learn and the larger production firms have already moved on (to 4k or ‘back’ to HD). Only a handful of dedicated firms get the majority of 3D production budgets. They produce on the highest level, but this is a small and exclusive club. Hence, the broadcasters missed the opportunity to create a wider production ecosystem.

7. Equipment makers.

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Torsten Hoffmann

 (Torsten Hoffmann, February 2014)

By now, it has become very clear that the 3D industry has not managed to reach mainstream consumers – at least not in the living room. And in its’ current form it never will: Broadcasters are stopping with their 3D transmissions, Producers and Distributors have gone bust, Content Buyers have dropped off the map, and 3D websites and Blogs are struggling or shutting down. In my meetings, I hear many reasons for this demise – and most of the time it includes blaming some of the parties in the ecosystem: The 3D glasses that consumers don’t like to wear, the content that is lacking, the bad quality of 2D to 3D conversions, the price premium for the 3D tickets at the box office, etc. While it is easy to point fingers, I think the time has come to take a deeper look at the situation to better understand exactly what went wrong. Let’s examine all the different parties in the industry and what mistakes were made.

My aim here is to show that everyone in the business has played some part and contributed to the current crisis. Moreover, I want to make sure that we learn from past mistakes as we leave 2013D behind and look towards 2014k. We shouldn’t make the same mistakes in 4k and when we eventually enter the world of auto-stereo 3D.

1. Content Distributors

A. I want to start with my own part of the industry. Distributors like 3D Content Hub (and a handful of specialized 3D distributors as well as larger 2D distributors) have a clearly defined role: Monetizing, to license content rights to content buyers. Unfortunately (more…)

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Picture of the Week

From an upcoming 4k film

Kings of Baja 4k

Kings of Baja 4k

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We are proud to announce that Micheal Watchulonis’ FireAnts 3D: The invincible Army has won the award for Best 3D Documentary at the Beyond Festival. The largest German 3D festival took place in Karlsruhe this month. We are distributing the film here (some pictures). It is on Amazon here, where you can also see a customer review falsely claiming that it is a 2D film. Here is the 3D Trailer on YouTube. And here is an in-depth interview about the film-making process.

FireAnts Award Beyond 2013

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Picture of the Week

From Pawel’s underwater shoot in Tonga. A016_R008_0730ZI

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3D Content Hub is proud to be a sponsor again at this years’ 3DFF. We are also participating with several shortfilms in the festival competition. More infos on the official website, the official 3DFF Final Program Guide v5 2013 (download pdf) or in the press announcement below:3d-Week-Facebook-Banner.00116TH ANNUAL 3D FILM FESTIVAL OPENS WITH INTERNATIONAL 3D SHORT FILM COMPETITION AND CLOSES WITH LOS ANGELES PREMIERE OF DARIO ARGENTO’S DRACULA 3D

3D FILM FESTIVAL RUNS AS PART OF THE 3D WEEK IN AMERICA CAMPAIGN HELD IN PARTNERSHIP WITH WORLD 3-D FILM EXPO III AND THE INTERNATIONAL 3D & ADVANCED IMAGING SOCIETY

PRESENTED BY 3OPOLIS

SPONSORED BY REALD, DLP and NVIDIA

SEPTEMBER 19 -21, 2013

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