3D Entertainment Summit is cancelled

Press Release:

From before the release of AVATAR up until the release of MAN OF STEEL, the questions surrounding 3D have for the most part, been answered.

Will AVATAR be successful, in 3D. No question about it. Will 3D become a creative tool used by top flight directors? Ask Martin Scorcese, Baz Lurhman, M Knight Shyamalan and the many others. Will television display makers add 3D as a built in feature in new sets? That answer is in and 3D is a part of virtually every new set available.

There are still questions about the growth of 3D. Will sports continue to be broadcast in 3D, will prime time television be offered in 3D, will 3D glasses become a thing of the past? Time will answer these questions but the basic question of the viability and sustainability of 3D has been answered and is no longer challenged.

We have been an advocate and a supporter of 3D from its very formative stages and have attempted to answer all 3D related questions as the technology evolved. For now, we feel there is little more we can do in the context of a two or three day conference to advance the knowledge beyond what it is so we have decided to postpone the 3D Entertainment Summit past 2013.

As with all technologies when new ones enter a market they are disruptive yet opportunistic as well. There will be new ones, we will be on the lookout for them and when the next generation of story telling is affected by technology and creates more questions than answers we will return with our conference team to endeavor to activate discussion and seek answers.

For now we want to thank our sponsors, supporters, speakers and attendees. We wish you all the very best and hope 3D has become a new area of success for you and we look forward to working with you again, down the road.

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Guest article about Stereoscopic 3D Gaming (2/2)

As 3D Content Hub currently develops a new television series on 3D Films & 3D Games reviews, we find it timely to focus on the world of 3D Gaming. In this second part, Ed Mason founder of 3Dizzy.com, an online community focusing on stereoscopic and autostereoscopic gaming technologies continues with sharing his insights. The first part is here. 

“Over the course of 2010, shocked by the lack of True 3D content, I started creating my own 3D Gameplay videos of any game I could get my hands on, hosting it on a rudimentary version of 3Dizzy.com and allowing other 3D PC gamers to download the video to see what a game could look like in 3D before having to spend any money. Not long after, nVidia introduced in-browser streaming of 3D videos and agreed that in return for my 3D gameplay videos, I could use their technology on my site.

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Guest Article about Stereoscopic 3D Gaming (1/2)

Whilst opinions on the benefits of 3D to movies are often polarized, I have always thought that in 3D Gaming the allure is obvious – the ability the perceive depth, breath & dimensionality in the game environment would lead to ‘greater immersion & a more intuitive navigation experience’.  Still 3D gaming has not been as successful as anticipated or…. has it?

As 3D Content Hub currently develops a new television series on 3D Films & 3D Games reviews, we find it timely to focus on the world of 3D Gaming. In this 2-part series article, Ed Mason founder of 3Dizzy.com, an online community focusing on stereoscopic and autostereoscopic gaming technologies, muses on the past, present & future of 3D Gaming.

“Stereoscopic 3D gaming has been around for quite a few years. The older generation of PC gamers out there might remember playing around with nvidia’s legacy 3D drivers, enabling 3D on the old school CRT screens with the help of some pretty chunky, wired glasses. Even older gamers would remember the Virtual Boy, a 3D-only console that was released in 1995. In fact, the world’s first 3D ‘game’ environment (a wire frame room) was created back in 1968 at Harvard University in the form of a huge head mounted display system named “The Sword of Damocles”. True story.

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Advertising: 3D is Content More Persuasive than 2D Content

3D Advertising – One of the things that advertisers, marketers and others who seek to influence an audience want to know is: which is more effective at persuading and audience: a 2D or stereoscopic 3D (S3D) video?  This is exactly the question that researchers Shun-nan Yang, PhD and Jim Sheedy, OD, PhD of the Vision Performance Institute, College of Optometry at Pacific University set out to discover – with some funding help from Intel.  The results were presented at the special 3D session organized by the International 3D Society and 3D @ Home at CES 2013.

In a panel discussion lead by Insight Media’s Chris Chinnock, Dr. Sheedy first explained that they tested 90 adults and their reactions to six different topics.  These topics contain a statement for and one against the premise.  For example, one topic was: I would choose an iPhone 4S over Android phones; or I would choose an Android phones over iPhone 4S. …. Read the rest of this article by Chris Chinnock including the results and some charts here.

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The 3D Industry in Korea and why it is so special

After my third trip to Korea this year and the interest that the first travel report about Avengers in 4D has generated earlier this year (https://3dcontentblog.wordpress.com/2012/05/19/travel-report-3d-and-avengers-4d-in-korea/) here is a more in-depth look at the Korean 3D industry. 3D Content Hub works with almost a dozen producers and has five customers and three agents in this market so we know the country fairly well. Blogarticle, Opinionpiece and private photojournal by Torsten Hoffmann

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Who follows us on Twitter?

I find these statistics (by Tweepsmap.com ) quite interesting. It matches up with our blog followers (which we reported on before) and I wonder if it reflects the general interest in 3D? Your thoughts?

USA	31.04%
UK	18.81%
Germany	7.16%
France	4.78%
Canada	4.48%
Australia	3.88%
South Africa	2.09%
Italy	1.49%
Netherlands	1.49%
Finland	1.49%
India	1.19%
Switzerland	1.19%
Korea	1.19%

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3DTV: The Industry’s Challenges, Your Opportunities

This is a great article by Al Caudullo, the 3DGuy. A worthwhile look at the 3D  industry, its problems and why producers should still make 3D films. Read the article in full-length here.

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Busting 3D Myths of the 1950s

This is a guest article that was originally published at the 3D Film Archive by Bob Furmanek who has kindly allowed us to share it here with you:

Several books have been written over the years on Golden Age 3-D movies which contain a great deal of wrong information. Unfortunately, that erroneous information has been copied and spread throughout the Internet.

In many cases, the myth has now become fact.

For the past 22 years, we have searched with a fine tooth comb through studio correspondence and production files as well as industry trade journals from the period of 1951 – 1955.  Utilizing documented, primary source materials such as Daily Variety, Boxoffice, Hollywood Reporter, American Cinematographer, Exhibitor, Motion Picture Herald, Film Daily, Showman’s Trade Review, Film Bulletin, Motion Picture Daily, Harrison’s Reports, International Sound Technician and other industry journals, we are able to document this period of technological development (including widescreen and stereophonic sound) on a daily basis.  The information and articles shared on this site will be taken from those original materials and will accurately present the facts.

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Picture of the Week

Seen at 423Media’s Blog

 

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The 3D Boom is Just Starting – from Display Central

I recently came across this great two-part article titled ‘The 3D Boom is Just Starting’. It was originally written by Norbert Hildebrand at the folks at Display Central who have kindly allowed me to re-post the article here. Get ready for some interesting stats and another reference to the famous ‘hype cycle’.

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