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I was interviewed by SNL as MIPTV and SONY’s 4k presentation was winding down. Here is the post:

4K technology panels peppered the agenda at MIPTV 2015. Invariably at these discussions, someone always draws a comparison between 4K technology and 3-D, a feature widely deemed a failure in the consumer electronic space.

But a fairer comparison, speakers said, was the successful transition from standard definition to high definition.

SONY 4k Panel MIPTV 2015

“I feel like we’ve been through this before. I feel like the transition from SD to HD is most analogous,” XiveTV co-founder Greg Diefenbach, who spoke on a 4K panel at MIPTV, told SNL Kagan.

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This is the article I wrote two weeks ago for the official MIPTV blog. It was originally published on April 9th here.

An-Imax-film-about-Cuba-490x327

4k Content Hub’ CEO explores the pros and cons of ultra HD TV, pre-MIPTV

As distributor of 4k content we get frequently asked by producers whether upgrading their workflows to 3840 pixels makes financial sense. “It depends” is our reply. We have recently experienced the boom and bust cycle of stereoscopic 3D and many in our industry are left disappointed and disillusioned having lost considerable investments into a technology that ultimately failed to convince the consumer. Being cautious about the “next big thing” the TV manufacturers are throwing at the market seems to the prudent approach.

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Futuresource, UK – Futuresource Consulting has announced its latest 4K report, which will review the progress in the broadcast, video, and display industries.

The report, which will be available in April 2015, provides an invaluable update to the 2012 edition, looking at the current market status across the entire entertainment and hardware value chain, both consumer and B2B.

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A few months ago I posted our crowdfunding campaign for the Bitcoin documentary here. We have made great progress with the film and I will post regular updates here. This week we are voting for the best poster/DVD design. Please take 30 seconds to let us know your favourite designs.

 http://www.surveymonkey.com/s/ML6FTX3

 

A few hours ago Microsoft unveiled Windows 10 and a number of other new products. But the holographic glasses were all the craze. See the reaction of the tech press.

http://www.wired.com/2015/01/microsoft-hands-on/

http://www.theverge.com/2015/1/21/7868251/microsoft-hololens-hologram-hands-on-experience

http://www.engadget.com/2015/01/21/microsoft-hololens-hands-on/

Endless Opportunities for the battled 3D industry. I can’t wait to hear some commentary re: comparisons with HDMs like the Oculus. Here are two youtube videos that I have found. 1 and 2. And here is Microsoft’s official product website. I may post updates as the story unfolds.

I just supported this petition in an effort to get major feature films released as 3D BluRay by Disney.

https://www.change.org/p/the-walt-disney-company-release-3d-blu-ray-versions-of-disney-movies-that-had-a-3d-theatrical-release  (I have no association with the organizers)

There is no doubt about the consumer benefit. Especially kids love to watch 3D, that’s what they are used to in the cinema. And as a publisher of 3D BluRays I am obviously biased. We achieve about 50% higher margins per disc than regular BluRays and 100% more than DVDs. Some of our titles sell 10,000 discs or more, others never recoup their manufacturing costs. Physical media is a risky business, that’s what we do. But for a large media corporation, there virtually is no commercial risk. The production costs (compared to a 2D BluRay) are almost zero, and there is a proven market of passionate 3D fans who will buy the 3D versions. Win-Win. So, I think this is a cause to support.

Also, If anyone knows DVD publishers who are willing to try releasing 3D BluRays in their markets, please introduce them to me.

Thanks, Torsten

http://www.3DContentHub.com

We published a popular interview on this topic a while ago (see here). Walter Funk has written an in-depth analysis on the use of autostereo in cinemas which is now available for free download here.

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