This week we speak with Animatix 4D studio director Dmitry Ivanov who just added another few titles to our 3D portfolio.
What is your background and how did you come into the 3D space?
I have engineering background, but during the last 15 years I deal with developing and management of high technology media projects. One of my projects was devoted to stereography for panorama screen. Since that time I have been engaged into stereoscopic animation production. Now I am managing director of production studio which makes stereoscopic animation for motion seats theaters and TV (This is called 4D)
Which title(s) have you produced?
Our Studio was founded in 2007 and we have released the following six short (up to 25 minutes) animation stereo films:
1. Scary movie “9.99”.
2. Sci-fi movie “Ideal Planet”.
3. Seasonal movie “A Christmas Tale”.
4. Fairy tale “Shine Like a Star”
5. Action “Galaxy Shield”
6. Gangster movie “Case. Love. Gang”.
Our titles were successfully shown in 3D and 4D theatres in Ukraine, Russia, Italy, Germany and Indonesia.
What was especially challenging in the production?
For me personally, the most difficult and at the same time the most interesting thing in this field is personnel management. As a project leader I should not only to find talented and professional experts in the 3D field but what is more important I should create a team able to work for the common final result – so called “the star team”, not the team of stars))).
Another challenge is certain technical aspects like stereography, 3D theater constructing, etc.
But what is more important for me as for stereoscopic film maker is to create interesting story with balance between stereo and the film topic.
Which equipment are you using?
We make animation in Maya so we use its virtual cameras. But we also use Canon EOS 7D when we work with live video in stereo.
There is a lot of “bad 3D” in the market, what did you do to ensure highest quality standards?
There are a lot of different restrictions in creating high quality stereo. In most cases we have bad 3D due to stereography laws and improper constructional decisions in building theaters or choosing the method of viewing but not due to bad stereo in the movie. As far as we make films especially for 3D theaters I would like to give you the simplest example of this. In theaters with big number of rows you will get a wonderful expression of the deep of the scene, very good immersion into the action on the screen but you can hardly see objects popping out of the screen to impressive extend. In small theaters as well as in the theaters with adequate rows configuration (like IMAX has) and at your home TV you can have more impressive stereo in negative parallax. We prefer to make short films for small 3D/4D theaters which are built according to these principals. We are constantly improving the quality of our stereo basing on numerous tests and experience in 4D theaters with different parameters of projection system and screen formats. There are two main priorities for us in achieving the best results:
1. The comfort of stereo perception.
2. The artistic expression of stereo effects in the movie.
To do this we adapt stereo camera parameters for every shot. We also write scripts and make framing taking into consideration balance between the story and stereo effects used.
Any other upcoming projects?
We are working on the stereo movie with combination of live actors and 3D decorations and CGI special effects. Another project in progress is educational stereo series.
What type of sales/deals are you looking for?
License deals for 4D or event theater networks. Distribution via VOD services, 3D TV channels, production of custom stereo animation films or commercial, production of educational movies.
Who is your distributor?
We are working with Global Media Consult to distribute our short films to VOD and TV customers.