This week I interviewed Elisa from 3D Alliance about their 3D products and plans. We are in discussion about helping these Italian titles in the American and Asian markets.
what does the 3D Alliance do?
3DAlliance is a group of 4 production companies based in Bologna, Italy. We are all professionals of the TV industry and of the media and communication sector. Some of us specialize in documentaries, others in scientific communication, others in production services and live recording. We joined forces to develop the new area of stereoscopic 3D production. We are very excited about working with this technology, which is also pushing us to develop new narrative styles. It’s like learning another language…
what projects are you working on?
Our first project is a 3D portrait of the Argentinian tango company Pasiones, led by Adrian Aragon and Erica Boaglio. It’s an internationally renowned group of fantastic dancers and very spirited people. We are producing a program on their show called “Divino tango 3D”. We filmed in Genova, a city which offers great locations, and the 3D filming was extremely challenging. We are also producing another piece with musician Aldo Brizzi and Brazilian singer Reis, which combines 3D live performance with Second Life inserts. Pretty unusual! So for the moment we are focusing on dance and music, but we are also writing new projects dealing with the environment and biodiversity, for example.
what equipment are you using?
We are working with different techniques. For the tango show we used Sony EX3 cameras with a mirror rig, and that worked out very well. We are also using GoPro 3D Hero for special effects and Point of View shots. But 3D technology is moving really fast, so we try to keep an eye on the daily evolution of cameras and editing software.
what type of distribution deals are you looking for?
3D is still a very open field, so there is a lot of room for exploration, also in distribution. We need to test the public’s interest in 3D products. Probably home video will prove to be a very interesting venue for 3D distribution, but of course our main target right now is TV channels.